What to Do When Your Boss Insists That You Use Pop-Up Banner Advertising?

By Janet M. Six Published: June 23, 2014 Send your questions to Ask UXmatters and get answers from some of the top professionals in UX. In this edition of Ask UXmatters, our experts discuss what to do when your boss insists that you use pop-up banner advertising. If your boss insists that you add a bad element to your good design: Ack! What do you do? Try to convince your boss that there is a better solution? Show him data that proves this particular bad design element would cause your target audience to flee in droves? Quietly say, “Okay,” then remove this project from your portfolio of design work? As UX designers, not only must we deal with the complexity of creating a strong design for users, we must also make our design work for the business—in both financial and political terms. Let’s hear what our UXmatters experts have to say about this situation that many of us have faced or will face at some point in our careers. In our monthly column Ask UXmatters, our experts provide answers to our readers’ questions about a broad range of user experience matters. To get answers to your own questions about UX strategy, design, user research, or any other topic of interest to UX professionals in an upcoming edition of Ask UXmatters, please send your questions to: ask.uxmatters@uxmatters.com.

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