In this week’s UIEtips, I look at key parts of the creative brief – personas, scenarios, and design principles. I explore what gets us bogged down in obtaining information needed for these three key parts, the consequences that occur when we ignore certain steps, and an approach to follow to get the necessary information to make good design decisions.
Here’s an excerpt from the article:
The brief consists of four simple components: the objective, 1-2 personas, 1-2 scenarios, and 1-2 design principles. The objective is what we’re working on (such as, “The billing information form”). The personas describe who the users are (“Nancy, our frequent purchaser”). The scenarios are the stories that describe how the personas will use our design and why (“using a new credit card for the first time because of an identity theft issue”). And the design principles are the tests we’ll use to tell if our design is great (“Only tell us something once”).
Personas, scenarios, and design principles are reference tools for the work we’re doing. They act like razors that cut through passable designs, so we can focus on what could make the user experience great. Making them explicit helps everyone on the team understand the ‘why’ behind our decisions.
When we’re creating our brief, we know where the objective comes from. It comes from where we are in the design of our project. But, where do the personas, scenarios, and design principles come from?
How do you go about involving your design team in the key parts of a creative brief? Tell us about it below.