The Winning Experience of Playing Video Games for Beer:Lessons in creating interactive ad campaigns from the Design for Experience awards

May 12, 2014

It’s no secret that the proliferation of technology has led to massive changes in just about every aspect of daily life. We can now do things in a matter of seconds using the glowing pills in our pockets that would have taken a roomful of computers several days to accomplish a few decades ago. It’s cray.

The revolutionary nature of this technology blanket has also ushered in a new golden age of advertising—a platinum age, perhaps. As with all types of experience design, there are very few limits to what can be created, and for creative agencies and their clients this has meant a torrent of opportunity. Nearly every major advertising campaign has significant online or interactive components, but many of these interactive components reflect the needs of the business and its hopes for how customers might more
By UX Magazine Staff