Research Shows 2014 World Cup Ball Will Be Less Unpredictable


There are now fewer than six months to go until the biggest sporting event of 2014 — the FIFA World Cup in Brazil — and questions are being asked. Will the stadiums be ready? Are the airports ready for the crowds?

But one matter rises above all others — and may have an impact on the destiny of the cup itself: how will the ball move through the air?

The words "Love me or Lose me" appear beside Adidas's new World Cup ball — the Brazuca — on billboards the world over. They implore the reader to accept the ball for what it is and may be a subtle nod to the controversy which dogged the Brazuca's ancestors: the Jabulani and Teamgeist. Read more...

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