How to Use Persona Empathy Mapping

June 27, 2014

“No one cares how much you know, until they know how much you care”-Theodore Roosevelt

Empathy: it’s a buzzword in the UX design world. Everybody’s doing it! But what exactly are they doing? There isn’t a quick “Empathy Filter” that we can apply to our work or our team, no formula to pump out results, and no magic words to bring it forth. There is, however, a simple workshop activity that you can facilitate with stakeholders (or anyone responsible for product development, really) to build empathy for your end users. At Cooper, we call it Persona Empathy Mapping.

Empathy mapping helps us consider how other people are thinking and feeling. Typically, research notes are more
By Nikki Knox


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