The products we design often change people’s daily behaviors and routines. Not just in the sleazy manipulative ways associated with slick advertising, but in ways that help users take actions they want to take, but struggle with: from exercising more to organizing their inbox. Good UX and UI practices have long focused on how to enable users to take action by removing frictions, making decisions less complex, etc.
Over the last few years, however, we’ve learned more about how the mind makes decisions, which has given us new tools to support action. We’ve seen an explosion of research in behavioral economics with popular books like Nudge, Predictably Irrational, or Blink talking about the heuristics our minds...read more
By Stephen Wendel