Demand-side platform (DSP) is one of the hottest media trends right now, but what most people fail to understand is that it is merely a buying mechanism. The real value lies in the data management platform (DMP), which acts as the brain that tells the DSP which ad impression to buy. In the Western ad tech ecosystem, third-party DMPs like BlueKai serve as the central nervous system that various DSPs plug in for intelligence. In some instances, many Western DSPs such as Turn will often combine their own first-party data with BlueKai's third-party data to create custom audience segments. Read more...
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Accomplished, self-reliant creative industry ninja for well over a decade, with a solid knowledge and insight to a wide range of web/UX and creative skills. I have high expectations for the results of my labour. I am confident in my ability to produce, and while I prepare for the worst, I do the work necessary to tilt the odds so that the best will happen. Lifelong design & media industry geek. Ardent traveller. Relentless optimist. Fanatical gamer.
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