We humans are inherently emotional, imperfect creatures. As a designer, I’ve made the mistake of assuming that users of whatever product I’m designing will follow the task flows, organizational structures, and nomenclature that I’ve imposed on them perfectly and without hesitation. I’d been forcing users to adapt to my way of thinking.
I’m not the only one guilty of this behavior. Numerous applications and digital experiences put this burden of attention and effort on the user. As the user, you end up doing much of the work.
You end up having to:
- Puzzle through that long list of functions in the drop down menu to figure out which one applies to you
- Swipe through 10 screens of content to find the app you really want
- Do numerous searches and phone calls to find another way to get...read more
By Tutti Taygerly