Designers are challenged to create customer experiences that drives more money, sign-ups, or page views. As a creative, achieving those ideal business outcomes can be daunting. Designers can influence where our organizations spend money and time to gain a stronger customer experience.
In Design as a Business Tool: From Research to Experience Roadmaps Jason Ulaszek will show you how he’s wrapped several UX tools and processes into a repeatable framework for designing great customer experiences.
In this October 3 seminar, you’ll learn:
- Make a business-decision framework work for design
- Utilize research to inform long-term decision making
- Create a strategic roadmap using design tools
- Map the design process to the business outcome