Why PBS Uses Data to Drive Continuous Design

May 6, 2014

At PBS, we strive to provide viewers with their favorite content wherever and whenever they want, which is becoming an increasingly hard problem to solve, given the frequency at which new platforms emerge. In 2010, PBS had a website and an iPad app to deliver video, our primary content offering. By the beginning of 2014, there were eight platforms. This year will see that number double.

For that reason we need to be able to quickly identify the biggest opportunities and deliver new applications, while retaining our brand presence on diverse platforms. PBS has long been an agile development shop—it offers the flexibility to incrementally and simultaneously build for multiple platforms, while tracking and prioritizing cross-team dependencies. We further refined the...read more
By Matt McManus

             

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