It was reported last week that Airbnb, the popular service that allows people to rent out and find accomodations across a network of homeowners worldwide, is testing out a new service called “Experiences.” The aim is to get Airbnb guests enjoying offline experiences like walking and bike tours, nature hikes, and beer and wine tastings—potentially opening up a new revenue stream by upselling such activities.
Naturally, the chosen moniker of “Experiences” jumped out at us. UX practitioners have known for years what a lynchpin experience design is in the success and proliferation of a product or service, and the business world seems to be taking giant steps that affirm the importance of experience.
A recent...read more
By UX Magazine Staff