UX STRAT 2014: Focusing on UX Strategy
By Paul Bryan Published: July 21, 2014 “Early-bird registration ends on July 31, 2014, so register now to save.” The field of UX strategy has been growing rapidly over the past couple of years, as a specialty within the broader field of user experience. In the past year, postings of jobs that specify UX strategy as a key competency and specialized UX Strategist roles have become increasingly frequent. Events, workshops, and classes whose focus is the topic of UX strategy have been springing up to meet the growing need for education and professional growth in this area. In just a few short years, the UX Strategy and Planning group on LinkedIn has grown to over 12,000 members, providing an active forum for discussions about UX strategy and, more broadly, experience strategy. UX design and management professionals around the world are participating in the dialogue. UXmatters has dedicated a significant amount of space to publishing articles about UX strategy—including my column UX Strategy, which I began in January 2012, as well as UX STRAT 2013–speaker Ronnie Battista’s new Strategy Matters column—altogether, 190 articles on UX strategy topics by many thought leaders within the realm of UX strategy.