Usability Tip: Intuitive Design Clears Confusion

March 5, 2014

One of the best ways to learn what works and what doesn’t work when it comes to UI and usability is to look at as many samples as possible and test out pages, comparing and evaluating how certain elements are being treated.

After the unfortunate dropping and breaking of my new iPhone, I was hoping for an easy process filing an insurance claim online with Asurion. Instead, I was faced with a process that was unintuitive.

The first set of general instructions directed me to write down the claim ID for future reference. However, only after reading the small copy underneath these instructions did I realize that the number was located in the “upper hand corner of this web page.”

Looking to the top right hand corner (where I would normally expect to find navigation buttons or log in/out functions) I did not see my number at first because the actual claim ID more
By Tammy Guy


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