Here’s an excerpt from the article:
We can measure a design on a scale from frustration to delight. The middle of this scale is a neutral point, where the design is neither frustrating nor delightful. It doesn’t suck, but it’s not remarkable either. It’s just a neutral experience.
When improving a bad design, we first must remove the frustrating bits to get to that neutral point. Observation of the users’ experience, followed by careful rethinking of the design can remove everything that’s introducing frustration.
Improving the design from the neutral point, to introduce delight is a different process. It’s additive, whereas getting to the neutral point is reductive. We have to know what to add to make the experience become delightful.
Read the article Pleasure, Flow, and Meaning — The 3 Approaches to Designing for Delight.
What approach does your team take to add delight to your design? Tell us about it below.
Accomplished, self-reliant creative industry ninja for well over a decade, with a solid knowledge and insight to a wide range of web/UX and creative skills.
I have high expectations for the results of my labour. I am confident in my ability to produce, and while I prepare for the worst, I do the work necessary to tilt the odds so that the best will happen.
Lifelong design & media industry geek. Ardent traveller. Relentless optimist. Fanatical gamer.
