Throwing Light on Dark UX with Design Awareness

July 7, 2014

In my article “The Elements of Video Gambling Experience,” I described the clear sense of manipulation that exists in the asymmetrical relationship between what a player expects and what he or she gets from slot machines. The promise of riches are on one side and reality is far away on the other. In between, there is Dark UX: the lights, the visual tricks, and user research applied to mask odds that are stacked against winning.

Dark patterns or Dark UX exists in e-commerce experiences as well, thanks to strategies such as item pre-selection that boost conversion rates by leveraging psychological bias. What's the difference between this kind of...read more
By Marc Miquel

             

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