The UX Team Starting Lineup

April 3, 2014

I love basketball, and often see parallels between the action on the court and the world of experience design. My last article gleaned leadership tactics from arguably the greatest sports coach of all time, Phil Jackson. Now, I’d like to add on to that lesson by looking past the coaching staff at the players.

Just like in basketball, design teams in modern creative fields are composed of members with varying skills and abilities. In an ideal world, each member understands his or her role and the best way to interact with teammates. However, in any real world situation, the best-case scenario is that the members of your team will be able to vibe well with one another despite work-related disagreements.

To give you an idea of how to align and engender that kind of team...read more
By Jamal Jackson

             

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