The Secret to Making UX a Top Priority in Agile

By Roy Man Published: May 19, 2014 “Everyone speaks of meeting the needs of users as the single most important thing. But when it’s time to put together a budget, many managers think of hiring a UX professional as a nice-to-have….” Has anyone ever had to publish a list of companies that hire coders or marketers? Of course not. Everyone hires coders and marketers. Companies that hire UX professionals, on the other hand, are harder to come by. This has always been mind boggling to me. Everyone speaks of meeting the needs of users as the single most important thing. But when it’s time to put together a budget, many managers think of hiring a UX professional as a nice-to-have and leave it out of their budget. Unless, of course, a manager is in the gaming industry. Gamers are unforgiving and vocal. The competition in gaming is fierce. And on top of everything, games must actually be complete when they’re released. This is probably why game developers pay extra attention to user experience, and the leading gaming companies always have UX professionals on board.

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