Steph Hay – Content-first User Experience

[ Transcript Available ] In traditional website design and development it’s common to start with the design and add your content later in the process. You may even use “lorem ipsum” as a placeholder to know where the content eventually needs to live. This causes the content creator to craft words to fit the design instead of building a design to fit the content. Without the right content your users will likely have a lackluster experience no matter how good-looking the design. Steph Hay is an advocate for a content-first approach. She believes it’s important to start with a simple document with all of the content that will be used to communicate with the user. By starting with a document, in plain language, as opposed to a wireframe or comp, all the stakeholders can have an informed discussion. No one needs to be educated on what they are looking at. Starting with the content helps focus the message you’re delivering to your users. When you build the design out from there, you can more easily determine where the appropriate places are for each type of communication. The site map and hierarchy are born out of the real content that will exist in the final product. You end up with a more cohesive and clear experience. Attend a daylong workshop with Steph at UI19 Steph’s UI19 workshop, Content-First UX Design, in Boston October 27 will show how to create more compelling products by first mapping the conversation you want to have with customers, then designing around it. Register with promotion code STEPHCAST and get $300 off the current conference price....

Ahava Leibtag – Content: Messaging and Marketing

[ Transcript Available ] The goal of any site is to have great, compelling content. But what constitutes great content? How is the success of a blog post or a video measured? How can you be sure the time and effort put into crafting your content is providing an adequate return on investment? Ahava Leibtag believes that content is a conversation in a marketplace. In her virtual seminar, Designing Effective Content Marketing, Ahava discusses the challenges that organizations face when approaching content that not only dictates the user experience but also influences the bottom line. The audience asked some great questions during the live seminar and Ahava joins Adam Churchill to address some of those in this podcast. What are the most important channels to create content for and how do you prioritize? What if your content isn’t the type to “attract and acquire”? How do you handle content that may be technical or considered boring? How do you sort out the challenge of being responsible for multiple touch points? What are the signs that your content is no longer relevant or isn’t evergreen? When is the right time to bring the UX team into the content conversation? Recorded: March, 2014 [ Subscribe to our podcast via ?This link will launch the iTunes application.] [ Subscribe with other podcast applications.] Full Transcript. Adam Churchill: Hello, everyone, welcome to another edition of the Spoolcast. Earlier this year, Ahava Leibtag joined us to present her virtual seminar, “Designing Effective Content Marketing.” Ahava’s seminar, along with over 120 others, are now part of UIE’s “All You Can Learn.” It’s a library of...

Kate Kiefer Lee – Voice and Tone Live!

[ Transcript Available ] This podcast is Kate Kiefer Lee’s full Keynote presentation from UX Thursday Detroit. Given the amount of communications a user takes in on a daily basis, how you speak to them is incredibly important. The “voice” a company uses contributes to the establishment of the brand as well a creates a distinguishing identifier that sets it apart within the daily deluge of content users encounter. A consistent voice can help a user feel comfortable and familiar with your organization. There are considerations for establishing voice and tone situationally. If you lean more toward a sarcastic voice in your marketing copy, you may want to vary your tone when it comes to things like error messages. You don’t want to rub people the wrong way. Kate Kiefer Lee is the woman behind the voice and tone of MailChimp. She’s responsible for their interactive style guide at voiceandtone.com. Kate knows the importance of honest communication with users. Far too often, copy can be stale or technical. Kate approaches content with the user, a human, in mind. This, in turn, humanizes your organization in the user’s eyes making it far easier to make a meaningful connection between the two. Kate shares her experiences, bumps in the road, and tips in this keynote from UX Thursday Detroit. Recorded: June, 2013 [ Subscribe to our podcast via ?This link will launch the iTunes application.] [ Subscribe with other podcast applications.] Full Transcript. Kate: Hi, everyone! I’m Kate, but you probably already know me as the last thing standing between you and free drinks. [laughter] Kate: We’re almost done. It’s been...