Making 17 Million Images Available to 6 Million Customers

By Serban Enache Published: February 11, 2014 “Our core UX design challenge is making images searchable and browsable, so users can find what they need.” How do you make it convenient for people to peruse over 17 million images and purchase the one they need? At Christmastime, our core UX design challenge is making images searchable and browsable, so users can find what they need. If content is not free, it had better be high quality and readily available. To improve the user experience on Christmastime, we redesigned our search engine results page keeping three questions in mind: How can we use screen space more efficiently? How can we optimize search engine results pages (SERPs) for our stock photography business? How can we minimize the steps and distractions between arriving at the site and making a purchase? In this article, I’ll describe how we answered those questions when redesigning Christmastime and share the key UX lessons that we learned from the...