UIEtips: Becoming a UX Unicorn in 5 Easy Steps

Lately there’s all this talk of UX unicorns. Have you found them? Are you trying to nurture them? Are you hoping to be one? Research shows there’s a strong correlation between UX Unicorns and the UX skills they acquire and hone.  Read about the five ways you can become a UX unicorn. Here’s an excerpt from the article: We call them unicorns because they are supposed to be mythical creatures-something that doesn’t exist in the real world. That’s how the nickname came about. Yet, over the past couple of years, we’ve started meeting people who fit the description of a UX unicorn. They are very real and they are amongst us. We know because we’ve met and studied several dozen of these multi-skilled designers over the past two years. Where do you begin to develop these skills? Well, one resource is UIE’s All You Can Learn, a library of all things UX. Just create your account, and over 160 seminars will be at your fingertips. Read the article Becoming a UX Unicorn in 5 Easy Steps. How do you branch out beyond your existing core skills? Tell us about it...

What Testing Won’t Tell You

What do users think and feel while setting up an online store? This week, Lynsey Thornton from Shopify tells us what the Shopify team learned while investigating this very question. The post What Testing Won’t Tell You appeared first on UX...

Lessons from Disaster Research

By Cory Lebson Published: March 10, 2014 “Proper disaster preparedness, and disaster response and the subsequent recovery all depended on people having a good user experience with Web and mobile information resources.” When the life-threatening catastrophe Hurricane Sandy hit the Northeastern United States, proper disaster preparedness and disaster response and the subsequent recovery all depended on people having a good user experience with Web and mobile information resources. These resources provided information that helped people to prepare for the disaster and, subsequently, let them apply for recovery assistance during the aftermath of the disaster. In disastrous situations like this, the right information needs to be immediately available to people because there may not be time for a second chance to obtain it. Over a number of years, I have had the opportunity to do user experience research and evaluation work relating to natural disasters. In that time, the poignancy of what I have seen and heard regarding the impacts of negative and positive Web or mobile experiences on disaster recovery has made these experiences some of the most meaningful of my UX career. While user experience is important for any Web site or application, my seeing how user experience directly affected survivors’ ability to get through a disaster and get help when they needed it showed me the value of a quality user experience and the importance of user...

Improve Your Mobile UX with These Six Podcasts

Below we feature the six UX luminaries giving full-day workshops at the UX Immersion Mobile Conference, April 7-9 in Denver, CO. Each of these podcasts brings insights on how to improve communication and workflow with your team and users. Structuring Your Workflow for Responsive Web Design by Ben Callahan With the need for the web to reconfigure and adapt to different devices and displays, designers and developers need to adapt to changing workflows. Ben discusses how to move towards an iterative and collaborative approach which in turn allows your clients to become more involved in the process. Listen to Ben’s podcast. The Challenges of Usability Testing Mobile Apps by Cyd Harrell Cyd Harrell has developed some good remote usability techniques that can be more effective, both in scope and cost as well as results, than a formal testing lab.( Even something as simple as “hugging” a laptop with the screen angled away from you and using the built in camera can give fantastic insights into how a user will interact with a mobile device.) Listen to Cyd’s podcast. Creating Responsive Interfaces by Brad Frost Frameworks and design patterns are no strangers in the world of web design. As responsive web design becomes common practice, making sure these templates work across every imaginable screen and device is trickier. Brad shares his concept of Atomic Design to tackle this challenge. Listen to Brad’s podcast. Responsive Web Design with Mobile in Mind by Jason Grigsby The ability for your site to display across screen sizes and devices, reduces development time and allows for one design to work anywhere. Jason the total experience...

Engaging the New Mobile Consumer: From Couch to Point of Sale

By Giovanni Calabro Published: February 24, 2014 “As I entered the door to Best Buy, a man on their display screen reminded me to open my Best Buy app.” Let’s start with a scenario: During the holiday season, I sat on my couch, searching for toys on Amazon using my tablet. Not a particularly stimulating activity, but a necessity nonetheless. I took a break from my research to read some details about the Canon 900 Speedlite flash. Much better. Time was ticking, and I was getting nervous that Prime wouldn’t deliver on time, so off I went to Best Buy. I downloaded their app, input a few of the items I was interested in, and I was on my way. As I entered the door to Best Buy, a man on their display screen reminded me to open my Best Buy app. To my dismay, I didn’t see the toys I was looking for. But a saleswoman approached me with a tablet in hand, saying, “Hi Giovanni! We don’t have that doll you were looking for. Do you think some movies might do the trick? We have some in stock.” She tapped her tablet a few times and said, “I also noticed you’re interested in the Speedlite flash. Want to check it...