Deeper Understanding: Stories, Observations, and Insights

By Daniel Szuc and Josephine Wong Published: May 5, 2014 “We need to pay more attention to why we are conducting specific research and design activities. We need to ask how our learnings can impact people and the business for which we’re working, in positive, holistic ways.” Have you ever been on a project where you conducted user interviews and got some answers, but didn't know why you were asking specific questions, what the answers meant, or how they really related to a business? Have you felt like you were checking off questions, but not gaining any real value? We have. Many times, sadly. As UX professionals, we need to pay more attention to why we are conducting specific research and design activities. We need to ask how our learnings can impact people and the business for which we’re working, in positive, holistic ways. We need to know how our research activities integrate with the bigger program of user research and how they fit into product and business...