Tim Brown – Helvetica is the Neue Black

[ Transcript Available ] When you break down written language, it’s really just a carefully crafted set of tiny symbols. It’s easy to dismiss these meticulous creations in daily life as simply, reading. The shape, readability, and size of these symbols are all factors in effectively communicating ideas, and have been for thousands of years. In essence, typography itself is more than just picking a font. Tim Brown works at Adobe Typekit. Tim says there is a certain level of complexity in good typography. There’s more to it than symbols and shapes or serif versus sans-serif. One of the more important aspects that affects communication is the spacing of these symbols. A well designed typeface creates a rhythm and balance in the words. This allows you to apply this balance to your typography and your design as a whole. Attend a daylong workshop with Tim at UI19   Tim’s UI19 workshop, Designing with Type, in Boston October 29 will show you how to choose and use type on the web, from serifs and superfamilies to counters and compositions. Register with promotion code TIMCAST and get $300 off the current conference price. Explore Tim’s workshop Recorded: May, 2014 [ Subscribe to our podcast via ?This link will launch the iTunes application.] [ Subscribe with other podcast applications.] Full Transcript. Jared Spool: Hello, everyone. You are listening to, yet, another episode of Spoolcast and I am so excited, because we have someone new that we haven’t talked to before, Tim Brown. Tim works at Adobe Typekit. He is the brains behind the Typekit Practice system, which if you haven’t checked it...