Everything in Its Right Place: An Interview with Ahava Leibtag

These days, it seems that nothing’s more hotly contested than the role of content within our organizations: content is the brand, content is conversation, content is king. It’s a confusing landscape even for content strategists, those of us who specialize in the stuff! And that’s what makes Ahava Leibtag’s new book so special: Ahava takes the problem of “crafting good content” head on. In addition to being President and owner of Aha Media Group, Ahava Leibtag is a content expert, focusing on content marketing and strategy. In her recent book, The Digital Crown, Ahava provides a whirlwind of brand and messaging best practices, examples of successful persona creation and messaging architecture, and even shares advice on how to present content strategy to C-level execs. After reading the first chapter (free!) of The Digital Crown, we were keen to interview Ahava and get a deeper understanding of her motivations and influences in bringing this book to content marketers and content strategists. Join us as we learn from Ahava’s experience—and then find out how you can get a free copy of The Digital Crown! You begin your book by comparing a website to a conversation, a comparison that author Ginny Reddish also made in her classic, “Letting Go of the Words.” — The idea of content as a conversation definitely came from Ginny, although it was also shaped by The Cluetrain Manifesto’s conception of the Web as vast marketplace. Another one of the guiding principles I advocate in the book is aligning your content with your business objectives. I know that seems obvious and most organizations think they are doing it,...