UIEtips: Announcing our Favorite Articles of 2013

Over the past year we published more than 35 articles. Here are 6 of our favorites in no particular order: What Makes an Experience Seem Innovative? There are so many better things we could be doing with our time than standing in line. But if we step out of the line, we lose our opportunity to get the service we want. Who would’ve thought you could innovate around something as simple as waiting in line? Here’s an excerpt from the article: Since customers think standing and waiting is a necessary evil without alternatives, they may not complain about it. Organizations that focus on the specific activities to resolve their perceived customer objective, may overlook the deep frustration from tool time that’s happening in the gaps between those activities. Teams that study the entire experience look into those gaps to see from where the deep frustration emerges. Addressing that frustration, when no other product or service has done so, will look innovative to the customer. Read the article What Makes an Experience Seem Innovative   Feedback Illuminates the Rules In this article, Dan Saffer discusses how a good microinteraction immediately shares a result with a user. It lets them know the next steps to take or if they’re going in the right direction. Here’s an excerpt from the article: Let’s take a microinteraction appliance like a dishwasher as an example. The dishwasher process goes something like this: a user selects a setting, turns the dishwasher on, the dishwasher washes the dishes and stops. If someone opens the dishwasher midprocess, it complains. Now, if the dishwasher has a screen, each of...