Dana Chisnell – Gaining Design Insights from Your Research Recruiting Process

[ Transcript Available ] Getting great participants for usability studies can provide invaluable insights for your design process. But if you aren’t doing your own recruiting, you could be missing out on additional important information. Dana Chisnell has learned that the best way to find great participants is to think of recruiting as bonus user research. Dana is the author of The Handbook of Usability Testing. In her virtual seminar, Gaining Design Insights from Your Research Recruiting Process, Dana shares her thoughts on recruiting, how to find the best participants, and what types of things predict behavior. The audience asked a bunch of great questions during the live seminar. Dana joins Adam Churchill to answer some of those questions in this podcast. How can you convince stakeholders not to use an agency for recruiting? How measurable is the difference in quality of the participants when self-recruiting? How can you get busy people to participate? What is the best way to approach recruiting users with disabilities? How do you recruit outside of your geographic location? Recorded: December, 2013 [ Subscribe to our podcast via ?This link will launch the iTunes application.] [ Subscribe with other podcast applications.] Full Transcript. Adam Churchill: Welcome, everyone, to another edition of the SpoolCast. Earlier this fall, Dana Chisnell joined us to present her virtual seminar, Gaining to Design Insights from Your Research Recruiting Process. Dana’s seminar, along with 115 others that teach us the tools and techniques you need to create great design is now part of the UIE user experience training library, soon to be unveiled as UIE’s All You Can Learn. Real...

UIEtips: Avoiding Demographics When Recruiting Participants – An Interview with Dana Chisnell

When we’re planning a research study and get to the all-important consideration of the participants we need, we turn to Dana Chisnell.  No one spends more time thinking about how to get the right people involved with research than Dana.  In today’s reprint, Dana reveals the problems you can run into when you focus on demographics. For more of her thinking on recruiting research participants, and how that step of the study can provide bonus user research, join us on October 17, 2013 for her virtual seminar, Gaining Design Insights from Your Research Recruiting Process. Here’s an excerpt from the interview: What kinds of problems do teams run into if they focus on demographics? A few years ago, I did a study for AARP on the AARP.org web site. AARP is an organization for Americans over age 50. Among other things, AARP was interested in learning about how well their message boards, of which there were dozens active, worked for typical older adults. We conducted a usability test in three different locations with 20 participants in each location. In the first location, we recruited based on segments. We recruited 6 people in their 50s, 8 people in their 60s, 4 people in their 70s, and 2 in their 80s. AARP is about age, after all. We did not select for what people did online. When we got to the section of the test where we wanted people to do tasks with the message boards, we found that across the age brackets, most participants had not used message boards before and didn’t want to. Many simply refused to do the task. I asked them to do...

Gaining Design Insights from Your Research Recruiting Process

Real user research means finding qualified people whose feedback shapes your business. On October 17, in Gaining Design Insights from Your Research Recruiting Process, Dana Chisnell will teach you her repeatable process for finding and interviewing real users to get great data. As a result, your team will be able to learn faster, design better, and smile a whole lot more. Is this seminar for you?  It is if you: Would recruit your own research participants if it wasn’t so painful and confusing Are sick of no-shows (especially after spending time scheduling interviews) Want to understand your users, their motivations, and their expectations Also, when you register by October 4, we’re giving away immediate, free access to a related recording: Beth Loring’s Effectively Moderating Usability Tests. With these two seminars your team will have valuable tools and examples they’ll need to make the most of your user research. Save your team’s spot!    ...