Luke Wroblewski – Mobile as a Medium

[ Transcript Available ] “We have to go mobile”. It’s a prevalent phrase in many organizations these days. There’s a clear recognition that mobile is a “thing”. Oftentimes however, exactly what mobile is and the reasons for “going” there aren’t necessarily clear internally. Simply moving your current design to smaller screens or making it responsive without regard to content or context won’t cut it. There’s no better person to talk about the trends and direction of mobile than Luke Wroblewski. He’s consistently been at the forefront of the mobile design discussion. Through his books and his various talks, he’s advocated a mobile first approach, focusing on what is absolutely necessary and letting that inform the desktop design. Luke says it’s necessary to look at how your service or product is framed in the broader picture. Most are built upon tradition web structures, and then “mobilized” now that smartphone and tablet growth has exploded. He compares the difference between mobile and PC to that of television and radio. You wouldn’t just drop a radio program onto TV without optimizing it for that platform. The same should be considered for mobile as a medium. Attend a daylong workshop with Luke at UI19 Luke’s UI19 workshop, Mobile Design Essentials, in Boston October 29 will help you understand what’s happening with mobile in the world and how to go forward and apply it to the designs you do. Register with promotion code LUKECAST and get $300 off the current conference price. Explore Luke’s workshop   Recorded: May, 2014 [ Subscribe to our podcast via ?This link will launch the iTunes application.] [ Subscribe...

UIEtips: New Rule – Every Desktop Design Has To Go Finger-Friendly, Part 2

In this week’s UIEtips, we offer part 2 of Josh Clark’s article New Rule: Every Desktop Design Has To Go Finger-Friendly. In it, Josh reminds us that ideally the web is a platform that can be accessed from any device, no matter what its input or output method. For now, that means opening up all desktop layouts for easy finger-tapping. Here’s an excerpt from the article: For most of its short history, web-design practice has focused on the visual-on screen size. It’s not yet in our industry’s DNA to consider physicality and environment in our layouts. That’s why many are still surprised at the idea that they can’t just use their legacy desktop layout on iPad, even though the screen size is the same. The layout looks good, sure, but that rarely means it’s also finger-friendly. The rise of the hybrids means touch is no longer the sole province of phones and tablets. It’s arrived on desktops and laptops, too. Most desktop website layouts, however, are not optimized for touch. They challenge our clumsy fingers and thumbs with small touch targets for links and menus, or they lean on hover interactions that can’t be triggered by touch at all. Few sites place primary navigation in easy reach of the thumb zone for either tablets or hybrids; they favor cursor-friendly screen-top navigation instead. Read the article New Rule: Every Desktop Design Has To Go Finger-Friendly, Part 2. If you want to convert your mouse-focused desktop sites into mobile layouts with touch-friendly screens, than watch Josh’s virtual seminar, Designing Touch-Friendly Interfaces. It’s now part of UIE’s All You Can Learn, the place to watch, listen,...

UXIM: $300 off for groups of 3 or more

Boost your team’s morale and effectiveness Teams are moving away from siloed activities. Effective teams now learn more from users, design products faster, and communicate more holistically within their group. Flexibility and collaboration are key traits to successful teams, but these skills aren’t always easy to master. That’s why the workshops at the UX Immersion Mobile Conference in Denver, CO, April 7-9 are all about helping teams get practical approaches to: Organizing the timelines and deliverables on responsive web design projects Conducting usability research, include remote testing, for the entire team to partake in Using Atomic Design so your team can make flexible, adaptive UIs Coding prototypes to help communicate your design ideas better Adapting your existing content into packages that work with your team and users Ensuring your team is doing mobile-first responsive web design Get the details on these workshops That list doesn’t even include the 6 featured talks and 2 keynotes on Day 2 of the conference. THERE IS SO MUCH TO LEARN. Send 3 or More and Each Person Gets $300 Off To encourage team building, we’re giving each person $300 off when you register 3 or more people. You’ll pay just $1,689 for each person. Besides the discount, your team will also receive the video and audio recordings for all of the Tuesday talks to share with your entire organization. With just 55 spots left before the conference sells out, you’ll need to act fast. Save your seat...

Laying Out the Costs to Your Boss for You to Attend the UX Immersion Mobile Conference

There are likely two main pieces of information your boss needs to decide whether or not to send you to the UX Immersion 2013 Mobile Conference (in Denver, CO April 7-9). Cost and benefits. In this second post of our 2 part series, we’ll cover cost. The first post covers the benefits of attending. There’s no way around it, conferences can be expensive. You need to consider more than just the registration fee when presenting the costs to your boss. Breakdown of prices We summarize this information in a table at the bottom. Registration – The current price is $1,989. But if you use the promotion code BLOG300 you’ll get a $300 discount. The next price jump goes to $2,289 starting March 15. (Depending on the circumstance, we’ve been known to give greater discounts. Contact us at events@uie.com) Hotel arrangements – We’ve secured a special group rate of $179.00/night plus tax at the Denver Marriott City Center hotel. This is the conference hotel, so by staying here, you’ll avoid daily transportation costs. There are other hotels in the surrounding area at various prices. Explore additional options at Hotels.com or Orbitz.com. Be aware that hotel rooms booked on these sites may not refund you if you cancel. To keep your cost down, you’ll want to find a hotel within walking distance of the Marriott. Flights – Flight cost varies depending on day of week, location, and number of stops. Flying out of a major hub typically gives you more airlines, times, and non-stop options. However, non-stop flights are often more expensive. Save yourself money by looking into flights that have...

Explaining the Benefits of Attending the UX Immersion Mobile Conference to your Boss

Convincing your boss to spend $1,800-$3,000 to send you to the UX Immersion Mobile Conference is no easy task. Your boss wants to understand how it benefits the organization, team and you. In part 1 of of our 2 part series, you’ll learn how to explain the benefits of attending the UX Immersion Mobile Conference to your boss. Part 2 – Laying Out the Costs to Your Boss for You to Attend the UX Immersion Mobile Conference details the costs associated with the conference. Understand what your boss wants Before you present anything, find out what information your boss needs to say, “yes, you must go to this conference.” Often at the top of the list is cost and benefits to the company. Dive deeper – ask what they mean by benefiting the company. Is your boss asking to see: How you’ll solve a specific pain point within your organization? How the material you learn will help finish up a current project? How this new information is shared with the rest of the team? How your new-found mobile UX knowledge saves the company from hiring someone to do a specific task or skill? Will you bring in a new skill set that the company is lacking? How are you adding to the basic UX knowledge of the team? Addressing Your Design Needs Only you know which workshops will address your most pressing design needs. The UX Immersion workshop descriptions lay out what you’ll learn during the day, the practical take-aways you’ll get, and how to implement the new processes and techniques you’ll learn. Explore the workshops that fit your...