Bruce McCarthy – Product Management Meets UX

[ Transcript Available ] Product roadmaps are a useful tool for managers and the development they oversee. Usability testing and research informs user experience decisions. Both of these goals, in the end, benefit the users. So why can’t your process contribute to both of these goals? Bruce McCarthy, through his years of experience, has developed a methodology to get the product and UX teams working in concert. Using clickable prototypes and mockups lets the product team prioritize their roadmap and the UX team get early feedback. This creates an environment to inform the design without committing a lot of time and resources to it. With both teams validating their assumptions you can arrive at the right path faster. Bruce received a lot of questions during his seminar, Lean Roadmapping: Where Product Management and UX Meet. He joins Adam Churchill to address some of those in this podcast. How do you handle disagreements on what should be prioritized? Should you have separate road maps for product development and higher level management? When is it ok to use a lower fidelity prototype? How do you find interview participants for your research? What approach do you take to sifting through the data you collect? How can you be confident when showing the design to only a small number of people? How does this process apply to a more mature product versus an MVP? Recorded: July, 2014 [ Subscribe to our podcast via ?This link will launch the iTunes application.] [ Subscribe with other podcast applications.] Full Transcript. Adam Churchill: Welcome, everyone, to the SpoolCast. A few weeks ago, Bruce McCarthy presented a...