An Interview with Paul Bryan on UX Strategy, UX STRAT 2014, and the UX STRAT Masterclasses

By Pabini Gabriel-Petit Published: August 18, 2014 “More and more leaders in the UX community have become convinced that it’s important to focus on UX strategy as a way to deliver greater business value to the organizations for which they work, advance the role of User Experience within their organizations, and get a seat at the C-level table.” In recent years, more and more leaders in the UX community have become convinced that it’s important to focus on UX strategy as a way to deliver greater business value to the organizations for which they work, advance the role of User Experience within their organizations, and get a seat at the C-level table. Paul Bryan, who is shown in Figure 1, has been instrumental in promoting the profession of UX strategy—through his UX Strategy column on UXmatters, by establishing the UX Strategy and Planning group on LinkedIn, and by organizing the UX STRAT conference—which covers the full spectrum of experience strategy, including UX strategy, customer experience (CX) strategy, and product and service design strategy—and his UX STRAT...

Meet Isaac Wooten – The UI/UX Designer behind the beautiful Visage landing page

Visage is a beautifully designed responsive one pager – a service that creates slick branded reports, also currently building a self-service application. I really like the horizontal slider showcasing the application dashboard and it really fills a large screen well. I caught up with the UI/UX designer, Isaac T. Wooten, where we chat about who was involved, the development process and how he get’s his design inspiration. Hi Isaac! To start can you please tell our readers where you are from and what you do for a living? Hi there! Originally I am from a small town in Alaska called Livingood, but for the past seven years I have been living and working in sunny Southern California. I design and develop digital products and experiences for a wide variety of startups and well-established brands all over the world. The ‘Visage’ landing page is really beautiful – what was your exact role in this build and who else was involved? My role on the Visage.co site consisted of the UI/UX design, visual language, and front-end development. However, it wouldn’t have been a success without the help of many talented individuals from the Visage team and Column Five. Jake Burkett and Matt Hogan were instrumental in establishing the overall site structure, marketing strategy, brand messaging, and project management. Gerson Hernandez was in charge of video production and showcasing the product interactivity. Nate Butler provided valuable art direction feedback. Brad Rigby and Sean Parent were the wizards behind the back-end development, server infrastructure, and made sure it would be blazing fast and stable for our users. Ross Crooks, Jason Lankow, and Josh...

Dispelling the Myths About Innovation

Scott Berkun knows that exceptional designers aren’t just creative thinkers; they also work to understand the business and people around them. They are able to do this because they know how to invent ideas, develop them, and then persuade others to get on board. Scott works hard at dispelling the myths about innovation and showing how to avoid common mistakes people make when doing creative work. If you want to be better at innovation and avoiding common mistakes read on. In the below post, we’ve listed out some great free articles and podcasts on this topic. But you can really dive in deep at this year’s User Interface 18 Conference in Boston, October 21-23, 2013. In Scott Berkun’s workshop Innovating on a Deadline, you’ll learn how to ask for what your team needs in order to do innovative work. You will also be shown how to develop a toolkit for both design work and creative work. On top of that you will be exposed to ideas about how to Invent ideas and develop them, overcome change resistance, and get comfortable making business and engineering decisions. Here’s some reading about innovation How to Innovate Right Now – Scott Berkun Scott Berkun discusses how anyone can innovate. Debunking the Myths of Innovation: An Interview with Scott Berkun - Christine Perfetti Christine interviews Scott Berkun about the myths that can stifle the process of innovating Innovation is the New Black – Jared M. Spool Jared discusses how innovation is now the new black, experience design is the fabric of new insight, and the work designers do is now the hot spot to...