How using psychology can drastically improve your ecommerce designs (part 2 of 3)

How using psychology can drastically improve your ecommerce designs (part 2 of 3)

In part one we discussed the different levels of our brain and how to sell to the Neo-cortex – human brain (If you want to read part one you can find it here) and in part two we will be covering how to sell to the The limbic system – monkey brain.   The limbic system (monkey brain)… …controls emotions and a whole lot more. Your monkey brain patterns your emotional responses and helps guide you through social interactions. This is where our primate social behavioral patterns are rooted. It could be said these patterns are less about ‘psychology’ than they are about the hard-wiring of the humans to behave the way we do. This part of the brain ios more likely to be the voice in your head that say buy shouldn’t I buy one? All our neighbours have one. And is also the voice that makes you sign a birthday card being passed around work of that person you hardly know because ‘everyone esle is signing it’. Tips you can use in your designs to help the monkey brain make a decision Social proof – Here, Booking.com shows how many people are looking at this hotel, and who has booked in recently.  Nakedwines.com one of my favourite social shopping sites Product reviews – As long as consumers can easily read and follow the comments, this section will do its job. There are many extra functional tools that can be used such as ‘was this review helpful?’, but in the early days, keep things simple.   Amazon Website showing off it’s vast amount of user reviews Brand Products – It’s not always possible...
5 examples of different ways to use product images to improve e-commerce conversion

5 examples of different ways to use product images to improve e-commerce conversion

1. Use of responsive images to get large tasty, flashy and more attractive  images in front of the user. http://www.noonstyle.com/#solar/Elston Without the ability to touch, hold, smell, taste or otherwise handle the products they are interested in, potential customers have only images to interact with. Ultimately, the softer, tastier, flashier and more attractive your products look to shoppers, the more confident they’ll feel about purchasing from you and the better your conversion rate will be. 2. Simple rollover images on a lister page giving users that little more information as they need it. http://www.farfetch.com/shopping/men/lanvin/items.aspx#ps=1&pv=60&oby=5 Having the ability to put the right type of image in front of the user at the right time is a powerful tool. Users rolling over an image are likely to be interested in knowing a little more about what they are seeing. A perfect opportunity to use that to your advantage if you know what they want to see, 3. Simple rollover zoom on a product page http://www.elietahari.com/en_US/steve-shirt/J814M503.html?start=2&cgid=shirts&dwvar_J814M503_color=P7S I’ve watched countless videos of users following the same behavior on e-commerce websites. Customers love to see the dials and displays of products they’re interested in just like they would in real world situations. Giving them an opportunity to have a closer look at the things that interest will pay dividends. 4. Product image is king! http://www.julianabicycles.com/ Dedicating space to images of products the user can have an emotional response too will help you sell. Decisions are made based on emotion as well as reasoning selling to one and not the other will cause you problems.   5.Thumbnail gallery in an easily accessible area, http://store.nike.com/us/en_us/pd/nike-dri-fit-knit-long-sleeve-half-zip-running-shirt/pid-765473/pgid-773897 Showing the user...