UX Thursday Event with Jared Spool is Back in Detroit!

Yup, that’s right, on June 26th UX Thursday will return to Detroit with a bevy of UX luminaries. And you can join them all for just $99 bucks!  (Your cell phone bill is higher than that, right?) Keynotes will include Jared Spool and Dana Chisnell from UsabilityWorks and will be held at the city’s iconic Gem Theater. As always, there will be 6 other top local speakers there to share case studies of real-world UX projects, so start getting excited NOW! Stay tuned for more information on the amazing speakers and presentations we’ve got in store for you. You can also check out this video of last year’s show highlights. We hope to see you there but these events always sell out quickly, so don’t wait to sign...

UIEtips: Avoiding Demographics When Recruiting Participants – An Interview with Dana Chisnell

When we’re planning a research study and get to the all-important consideration of the participants we need, we turn to Dana Chisnell.  No one spends more time thinking about how to get the right people involved with research than Dana.  In today’s reprint, Dana reveals the problems you can run into when you focus on demographics. For more of her thinking on recruiting research participants, and how that step of the study can provide bonus user research, join us on October 17, 2013 for her virtual seminar, Gaining Design Insights from Your Research Recruiting Process. Here’s an excerpt from the interview: What kinds of problems do teams run into if they focus on demographics? A few years ago, I did a study for AARP on the AARP.org web site. AARP is an organization for Americans over age 50. Among other things, AARP was interested in learning about how well their message boards, of which there were dozens active, worked for typical older adults. We conducted a usability test in three different locations with 20 participants in each location. In the first location, we recruited based on segments. We recruited 6 people in their 50s, 8 people in their 60s, 4 people in their 70s, and 2 in their 80s. AARP is about age, after all. We did not select for what people did online. When we got to the section of the test where we wanted people to do tasks with the message boards, we found that across the age brackets, most participants had not used message boards before and didn’t want to. Many simply refused to do the task. I asked them to do...