UIEtips: Content Marketing Sustains the Conversation

In today’s UIEtips, Ahava Leibtag shares an excerpt from Chapter 9 of her book, The Digital Crown: Winning at Content on the Web, to explain the challenges content marketing can solve and the set of tools it provides you. If you’re looking to expand upon traditional content strategy-both external (branding, messaging, tone) and internal (governance, workflows)-by folding UX into the conversation, you’ll want to join us on February 20, when Ahava presents her virtual seminar, Designing Effective Content Marketing. Here’s an excerpt from the article: As a UX, web and communications professional, you have daily challenges that are ever present on any given day. Today’s technologies are so fast, and accessibility to information so consistent and portable, that capturing your audiences’ attention and focus seems like an insurmountable problem. Everyone says content is the solution, but when you try to find new ways to manage it in your organization, you feel like you’re fighting an ancient beast from the deep. Why is content so hard? How do you lasso this monstrous beast and align your content developments to your business objectives? And what’s this new thing everyone is talking about called content marketing? Read the article Content Marketing Sustains the Conversation. How does your organization align content development with business objectives?  Tell us about it...

Stephanie Lemieux – Using Taxonomy to Manage Content Sprawl

[ Transcript Available ] Ultimately, your content is the reason users visit your site. Taxonomy can build a structure underneath that content, making it much more dynamic. By employing a layer of taxonomy, your CMS can better understand the relationships between the content. This allows you to easily surface related content, dynamically display bits of information, and improve your users’ experience. Stephanie Lemieux discusses her approach to taxonomy in her virtual seminar, Managing Content Sprawl. In it she shows how to bake taxonomy into your content model and information architecture. During the live seminar, the audience had a bunch of great questions for Stephanie. She joins Adam Churchill for this podcast to answer some of those questions. When you start a taxonomy, how do you deal with legacy content? Are there tools available to make this process easier? Is there an open source CMS that supports hierarchical taxonomies? How do you do dynamic pages in SharePoint? Are there drawbacks or limitations to using a taxonomy? Recorded: February, 2014 [ Subscribe to our podcast via ?This link will launch the iTunes application.] [ Subscribe with other podcast applications.] Full Transcript. Adam Churchill: Welcome everyone to another edition of the SpoolCast. Last month Stephanie Lemieux joined us to present her virtual seminar, “Managing Content Sprawl.” Stephanie’s seminar along with over 120 others that teach the tools and techniques that you need to create great design is now part of the UIE User Experience Training Library, something we’re calling UIEs All You Can Learn. In this seminar, Stephanie explains that information architecture is more than just navigation or structure. It’s how your...

Expand upon Traditional Content Strategy by Folding UX into the Conversation

In our February 20 virtual seminar, Ahava Leibtag shows you which techniques you can use to make content marketing work across organizational silos. She’ll show you how to explain content marketing to stakeholders, set up a pilot program in your organization, and collaborate on content that can be measured. You’ll learn how to Understand the value of content marketing Work collaboratively with cross-functional teams Find a starting point for measurement Measure how your content boosts revenue If you’ve ever wondered why no one knows the true business results of your content, then don’t miss Designing Effective Content Marketing.        ...

Sign up by 2/11 for UXIM Mobile Conference and Save $300

The increasing use of mobile devices makes designing sites and apps more complex. To design for the user, you have to completely change the ways you work and learn new tools, techniques, and patterns for success. We built the UX Immersion Mobile Conference in Denver, CO April 7-9 to help you meet those challenges. You’ll be exposed to UX luminaries through intensive full-day workshops specifically focused around the skills and techniques you need to become better at designing for the user. The price to attend all three days of the conference goes up $300 after February 11 (it goes up $100 if you’re just attending for one day). Put the money you save by registering now towards your flight or accommodations. Explore the workshops and video trailers to learn more about each...

Stephen Hay – Responsive Web Design Workflow

[ Transcript Available ] The web is no longer fixed width. Designs are more malleable than ever because of fluid grids, media queries, and everything else that comes with responsive web design. This makes using static photoshop comps as a deliverable unmanageable. Design workflows inevitably have to change and adapt as the way we design for the web evolves. In his virtual seminar, Responsive Web Design Workflow, Stephen Hay outlines how his workflow has changed in the face of new design processes. He believes that taking a content first approach is instrumental to working with fluid designs. This allows you to mold the design around the content instead of trying to fit the content into a fixed design. The audience had a bunch of great questions during the live seminar. Stephen joins Adam Churchill for this podcast to answer some of those questions. How do you represent graphic elements like images when designing in text? How do you translate content into semantic markup that isn’t in the vocabulary of markdown? What application do you use when designing in text? Is there any good use of lorem ipsum? Do you plan out how to display content, whether in tabs or accordions for example? What is typically the first thing presented to a client? What happens to the workflow with a increase of complexity? Do you show linear design in-browser or use a screenshot? Why should designers know how to code? Stephen also references this article by Karen McGrane in his podcast. Recorded: January, 2014 [ Subscribe to our podcast via ?This link will launch the iTunes application.] [ Subscribe with...