Conference Review: UX STRAT 2013, Part 3: Day 2

By Margie Coles and Pabini Gabriel-Petit Published: June 23, 2014 “The second day of the main conference at the inaugural UX STRAT … brought another day of great content.” The second day of the main conference at the inaugural UX STRAT, on September 10, 2013, brought another day of great content. Keynote: Connected UX: From Tactics to Strategy with Data Reviewer: Pabini Gabriel-Petit Presenter: Aarron Walter Day 2 kicked off with a notable keynote presentation by Aarron Walter, Director of User Experience at MailChimp, shown in Figure 1. He told the story of an approach that his team has innovated: using Evernote to discover new connections between things and, thus, facilitate the analysis of massive amounts of data from disparate sources to inform UX strategy and...

Conference Review: UX STRAT 2013, Part 2: Day 1

By Margie Coles and Pabini Gabriel-Petit Published: February 11, 2014 “UX STRAT was a single-track conference, so all attendees shared the same conference experience.”—Pabini Gabriel-Petit The first day of the main conference at the inaugural UX STRAT took place on September 10, 2013. UX STRAT was a single-track conference, so all attendees shared the same conference experience. The day kicked off at 9am and closed at 5:30pm. Paul Bryan’s welcome and opening remarks and closing comments bookended the day. Morning, lunch, and afternoon breaks gave attendees opportunities to network. Keynote: What Does It Mean to Be Strategic? Reviewer: Pabini Gabriel-Petit Presenter: Nathan Shedroff Day 1 of the conference opened strongly with an excellent keynote address by Nathan Shedroff, shown in Figure 1, who is Chair, MBA in Design Strategy, at California College of the Arts, author of several books on business and user experience, and has spoken at many international...