Job vacancy: Help us tell our story

Background We’ve been pretty good at telling our story – what we believe in, what we do, what impact we have – since we started cxpartners. People tell us that they have a strong sense of who we are and that when they meet us and visit us, we match their expectations. We share our story (with each other, our peers, our clients and our prospective clients) in several places: blogging speaking at conferences interviews and articles in magazines writing books through case studies In the past that’s often come down to the activity of a few key people in cxpartners. As we grow larger, we want to make sure their good habit stays at the heart of our work. We need you to support our growing team in developing that good habit. We need you to find the narrative threads in our work and help everyone tell our story and to stand back and ensure there’s a plan and balance in what we choose to talk about. Our ideal candidate It’s not just about writing – writers prefer a solitary life. We’re looking for a storyteller to engage with our audience. We want someone who believes in the power of stories to transform the world – someone who’s interested in the way stories shape people’s lives and thinking. You’re probably interested in everything from Aristotle’s ‘Rhetoric’ to Chip and Dan Heath’s ‘Made to Stick’. But we also want someone who believes in our story. We want to create products and services (mostly websites and apps) that make people’s lives a little better. We do that by involving people...

What’s in a Story?

Storytelling is an old tool, one that's provided context and captured our interest for hundreds of years. This week Marli Mesibov, a content strategist who specializes in storytelling, explains why it works so well, and how we can use it to improve our company's strategy. The post What’s in a Story? appeared first on UX...

Everything in Its Right Place: An Interview with Ahava Leibtag

These days, it seems that nothing’s more hotly contested than the role of content within our organizations: content is the brand, content is conversation, content is king. It’s a confusing landscape even for content strategists, those of us who specialize in the stuff! And that’s what makes Ahava Leibtag’s new book so special: Ahava takes the problem of “crafting good content” head on. In addition to being President and owner of Aha Media Group, Ahava Leibtag is a content expert, focusing on content marketing and strategy. In her recent book, The Digital Crown, Ahava provides a whirlwind of brand and messaging best practices, examples of successful persona creation and messaging architecture, and even shares advice on how to present content strategy to C-level execs. After reading the first chapter (free!) of The Digital Crown, we were keen to interview Ahava and get a deeper understanding of her motivations and influences in bringing this book to content marketers and content strategists. Join us as we learn from Ahava’s experience—and then find out how you can get a free copy of The Digital Crown! You begin your book by comparing a website to a conversation, a comparison that author Ginny Reddish also made in her classic, “Letting Go of the Words.” — The idea of content as a conversation definitely came from Ginny, although it was also shaped by The Cluetrain Manifesto’s conception of the Web as vast marketplace. Another one of the guiding principles I advocate in the book is aligning your content with your business objectives. I know that seems obvious and most organizations think they are doing it,...