UIEtips: Content Marketing Sustains the Conversation

In today’s UIEtips, Ahava Leibtag shares an excerpt from Chapter 9 of her book, The Digital Crown: Winning at Content on the Web, to explain the challenges content marketing can solve and the set of tools it provides you. If you’re looking to expand upon traditional content strategy-both external (branding, messaging, tone) and internal (governance, workflows)-by folding UX into the conversation, you’ll want to join us on February 20, when Ahava presents her virtual seminar, Designing Effective Content Marketing. Here’s an excerpt from the article: As a UX, web and communications professional, you have daily challenges that are ever present on any given day. Today’s technologies are so fast, and accessibility to information so consistent and portable, that capturing your audiences’ attention and focus seems like an insurmountable problem. Everyone says content is the solution, but when you try to find new ways to manage it in your organization, you feel like you’re fighting an ancient beast from the deep. Why is content so hard? How do you lasso this monstrous beast and align your content developments to your business objectives? And what’s this new thing everyone is talking about called content marketing? Read the article Content Marketing Sustains the Conversation. How does your organization align content development with business objectives?  Tell us about it...

Kate Kiefer Lee – Voice and Tone Live!

[ Transcript Available ] This podcast is Kate Kiefer Lee’s full Keynote presentation from UX Thursday Detroit. Given the amount of communications a user takes in on a daily basis, how you speak to them is incredibly important. The “voice” a company uses contributes to the establishment of the brand as well a creates a distinguishing identifier that sets it apart within the daily deluge of content users encounter. A consistent voice can help a user feel comfortable and familiar with your organization. There are considerations for establishing voice and tone situationally. If you lean more toward a sarcastic voice in your marketing copy, you may want to vary your tone when it comes to things like error messages. You don’t want to rub people the wrong way. Kate Kiefer Lee is the woman behind the voice and tone of MailChimp. She’s responsible for their interactive style guide at voiceandtone.com. Kate knows the importance of honest communication with users. Far too often, copy can be stale or technical. Kate approaches content with the user, a human, in mind. This, in turn, humanizes your organization in the user’s eyes making it far easier to make a meaningful connection between the two. Kate shares her experiences, bumps in the road, and tips in this keynote from UX Thursday Detroit. Recorded: June, 2013 [ Subscribe to our podcast via ?This link will launch the iTunes application.] [ Subscribe with other podcast applications.] Full Transcript. Kate: Hi, everyone! I’m Kate, but you probably already know me as the last thing standing between you and free drinks. [laughter] Kate: We’re almost done. It’s been...