Storymapping: A MacGyver Approach to Content Strategy, Part 2

By Lis Hubert and Donna Lichaw Published: March 25, 2014 “We’ll take a deeper dive into the research behind the narrative, storymapping approach, provide further insights into why we chose this approach, and provide details about how we used this approach with our client.” In Part I of this series on using a storymapping approach to content strategy, we told you about how a local nonprofit, Urban Arts Partnership, brought us a frequent client problem: their need to better understand, organize, and maintain the content for their EASE Program. We explained that, even though there are tried-and-true methods that we could have used to solve this problem—specifically, conducting stakeholder and user interviews during a typical discovery phase, leading to the creation of personas and a content inventory—they wouldn’t have worked for this project. We had realized that, given the short amount of time they had allotted for the project and the small budget that was available for our time, we needed to figure out a new way to help our clients get their heads around their content. So, we introduced our idea of adapting an old approach, storymapping, to solve Urban Arts’ problem on time and on budget. Now, in Part 2 of our series, we’ll take a deeper dive into the research behind the narrative, storymapping approach, provide further insights into why we chose this approach, and provide details about how we used this approach with our client.

Submit a Comment

Your email address will not be published. Required fields are marked *