It seems to be a truism that businesses need to get social, but what does that mean? Sites today are littered with buttons to facilitate users sharing on Facebook, Twitter, Reddit, Tumblr, and a host of other sites. Similarly, many companies also have their own accounts on various social networking sites and do all they can to get likes and followers for the content that they post there.
While these approaches can be an integral part of an overall customer experience strategy, it's important to consider the wisdom in surrendering the majority of social interactions to third party sites. There is an alternative. Fostering communities within the walls of a businesses website can pay tremendous dividends and be one of the most impactful dimensions of...read more
By Laith Ulaby