Navigating the Mobile Jungle:A quantitative look at mobile usability and conversion-friendly design

May 13, 2014

Did you know 1.2 billion people access the web from mobile devices? Mobile traffic accounts for over 15% of all Internet use globally, and mobile-based searches make up a quarter of all searches.

It’s no big surprise we need to optimize for mobile usability and mobile conversion paths, but what types of mobile sites work best? What’s been tried and tested, and how can we replicate the success of early pioneers?

How Does a Mobile-Optimized Site Impact Engagement?

In a published A/B test, Vegas.com ran its mobile-optimized page pictured below against the standard homepage all visitors see, measuring how visitors behaved when viewing the site on mobile devices.

Their mobile-optimized page showed a 16% lift in page views, 14% lift in...read more
By Toby Biddle

             

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