Interactions that Change the Way Customers Make Choices:Innovative interaction design insights from the Design for Experience awards

June 27, 2014

Shopping for new eyeglasses can be a frustrating experience. Of the scores of frames lining a purveyor’s wall, none have lenses with your prescription. Squinting at yourself in the mirror won’t give you a real sense of what a pair looks like on your face.

In an effort to improve the experience, LensCrafters and SapientNitro decided to alter the way customers interact with the mirrors in their stores, winning the a Design for Experience award in the Interaction Design Innovation category.


A team of designers, more
By UX Magazine Staff


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