How Mature is Your Organization when it Comes to UX?

March 17, 2014

Every organization has its own goals, processes, techniques, and teams—each with special characteristics. They are all important to consider when incorporating user experience, but it’s also crucial to gauge the maturity level of an organization.

Last year my company, Keikendo, presented a model to identify the maturity level of user experience within an organization. The product of over 10 years of shared experience in organizations of different sizes and types across markets, we call it the Keikendo Maturity Model.

What we’re looking for are barriers to the adoption of user experience within an organization, and the model describes 20 barriers clustered on five levels:

  • Unintentional
  • Self-Referential
  • Expert
  • Centralized
  • Distributed

It is...read more
By Juan Manuel Carraro

             

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