Five Customer Experience Lessons Coffee Taught Me

May 5, 2014

When I was 12, my dad taught me to drive in a 1979 VW Rabbit Diesel with a 4-speed manual transmission. We were on a dirt road back near a so-called “holler” in West Virginia. After he explained to me the various levers, velocitators, and decelerators in a car of that pedigree, he told me what was actually important about driving:

“Drive for your passenger’s comfort."

It didn’t mean much to me at that moment—as our focus may have been on survival first, passenger comfort second—but, over the years, my father’s advice has seeped into almost every aspect of my professional life.

It turned up when I was working as a mechanic at an Audi dealer right after high school, where I realized that I loved the idea that someone brings you something broken and you fix it and give it back. A few years later, I went to culinary school because I wanted to own a restaurant—a vision that had very little to do with food, and...read more
By Tyler Wells

             

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