Expand upon Traditional Content Strategy by Folding UX into the Conversation

In our February 20 virtual seminar, Ahava Leibtag shows you which techniques you can use to make content marketing work across organizational silos. She’ll show you how to explain content marketing to stakeholders, set up a pilot program in your organization, and collaborate on content that can be measured.

You’ll learn how to

  • Understand the value of content marketing
  • Work collaboratively with cross-functional teams
  • Find a starting point for measurement
  • Measure how your content boosts revenue

If you’ve ever wondered why no one knows the true business results of your content, then don’t miss Designing Effective Content Marketing.






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