In our February 20 virtual seminar, Ahava Leibtag shows you which techniques you can use to make content marketing work across organizational silos. She’ll show you how to explain content marketing to stakeholders, set up a pilot program in your organization, and collaborate on content that can be measured.
You’ll learn how to
- Understand the value of content marketing
- Work collaboratively with cross-functional teams
- Find a starting point for measurement
- Measure how your content boosts revenue
If you’ve ever wondered why no one knows the true business results of your content, then don’t miss Designing Effective Content Marketing.
Accomplished, self-reliant creative industry ninja for well over a decade, with a solid knowledge and insight to a wide range of web/UX and creative skills.
I have high expectations for the results of my labour. I am confident in my ability to produce, and while I prepare for the worst, I do the work necessary to tilt the odds so that the best will happen.
Lifelong design & media industry geek. Ardent traveller. Relentless optimist. Fanatical gamer.
