Don’t Just Manage, Transform! Part 1

By Baruch Sachs Published: May 19, 2014 “Simply managing anything seems to be just taking care of the basics. When you merely manage something, more often than not you are treading water. Transforming something is the real way to progress.” Here is a confession: I have never been a real fan of anything with the word management in it. Why? Well, because simply managing anything seems to be just taking care of the basics. When you merely manage something, more often than not you are treading water. Transforming something is the real way to progress. Transforming, growing, shaping—these are the fun and most challenging parts of leadership. This idea is not applicable just to what we might think of as conventional people management; it has a wide range of applications and is definitely part of user experience. No one ever embarks on a redesign by stating that their primary goal is to better manage the user experience. Almost always, the word that is associated with a big project has something to do with transformation. If you had the chance to transform a series of disparate systems and user interfaces into a single, elegant, omnichannel user experience, why would you settle for just managing that? Sadly, it’s what many enterprise software projects end up doing.

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