This week we're on the ground at Forrester's Forum for Customer Experience Professionals in New York City.
As discussed in a recent article, we're living in an experience economy where the line between digital and physical experiences is quickly erroding. The surge of interest in customer experience has been building for some time now and it speaks to the immense value contained within any effective experience: whether it's navigating robust enterprise software, using a mobile app to book a hotel room, or interacting with a flesh-and-blood bank teller.
"The number of truly awful customer experiences is dropping like a rock...read more
By UX Magazine Staff