Conference Review: UX STRAT 2013, Part 3: Day 2

By Margie Coles and Pabini Gabriel-Petit Published: June 23, 2014 “The second day of the main conference at the inaugural UX STRAT … brought another day of great content.” The second day of the main conference at the inaugural UX STRAT, on September 10, 2013, brought another day of great content. Keynote: Connected UX: From Tactics to Strategy with Data Reviewer: Pabini Gabriel-Petit Presenter: Aarron Walter Day 2 kicked off with a notable keynote presentation by Aarron Walter, Director of User Experience at MailChimp, shown in Figure 1. He told the story of an approach that his team has innovated: using Evernote to discover new connections between things and, thus, facilitate the analysis of massive amounts of data from disparate sources to inform UX strategy and design.

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