Need faster recruiting for user research and testing? Try building your own UX research participant community. This is becoming easier to accomplish and more important due to the need for increased agility in development. At the most basic level, a panel is a pre-recruited list of people who have opted in to participate in your research. The panel can take different forms, depending on your resources for funding and day-to-day management, and for the needs of your overall research program.
For companies that can afford professional-level panel management platforms, these participant communities enable some interesting new kinds of interactions with customers. A panel can eliminate as much as two weeks from the traditional...read more
By Millicent Cooley