Interactions that Change the Way Customers Make Choices:Innovative interaction design insights from the Design for Experience awards

June 27, 2014Shopping for new eyeglasses can be a frustrating experience. Of the scores of frames lining a purveyor’s wall, none have lenses with your prescription. Squinting at yourself in the mirror won’t give you a real sense of what a pair looks like on your face.In an effort to improve the experience, LensCrafters and SapientNitro decided to alter the way customers interact with the mirrors in their stores, winning the a Design for Experience award in the Interaction Design Innovation category. A team of designers,...read more By UX Magazine Staff...

Diving into Customer Experience at Forrester's Forum

June 23, 2014This week we're on the ground at Forrester's Forum for Customer Experience Professionals in New York City.As discussed in a recent article, we're living in an experience economy where the line between digital and physical experiences is quickly erroding. The surge of interest in customer experience has been building for some time now and it speaks to the immense value contained within any effective experience: whether it's navigating robust enterprise software, using a mobile app to book a hotel room, or interacting with a flesh-and-blood bank teller."The number of truly awful customer experiences is dropping like a rock...read more By UX Magazine Staff...

Get to Know the Finalists in the Design for Experience Awards

May 20, 2014You can now explore applications from the finalists in the Design for Experience awards on the official awards site.The opportunity to dig deeper into more of the applications in the program provides an excellent opportunity to gain insight into some of the best work being done in experience design. Our series of articles examining the results in each category will continue in the coming days with Bringing Order to Big Data.Presented by UX Magazine, the awards program recognizes people, teams, products, services, and companies that have excelled in all...read more By UX Magazine Staff...

We’re Living in an Experience Economy, Design Accordingly

May 19, 2014It was reported last week that Airbnb, the popular service that allows people to rent out and find accomodations across a network of homeowners worldwide, is testing out a new service called “Experiences.” The aim is to get Airbnb guests enjoying offline experiences like walking and bike tours, nature hikes, and beer and wine tastings—potentially opening up a new revenue stream by upselling such activities.Naturally, the chosen moniker of “Experiences” jumped out at us. UX practitioners have known for years what a lynchpin experience design is in the success and proliferation of a product or service, and the business world seems to be taking giant steps that affirm the importance of experience.A recent...read more By UX Magazine Staff...

The Winning Experience of Playing Video Games for Beer:Lessons in creating interactive ad campaigns from the Design for Experience awards

May 12, 2014It’s no secret that the proliferation of technology has led to massive changes in just about every aspect of daily life. We can now do things in a matter of seconds using the glowing pills in our pockets that would have taken a roomful of computers several days to accomplish a few decades ago. It’s cray. The revolutionary nature of this technology blanket has also ushered in a new golden age of advertising—a platinum age, perhaps. As with all types of experience design, there are very few limits to what can be created, and for creative agencies and their clients this has meant a torrent of opportunity. Nearly every major advertising campaign has significant online or interactive components, but many of these interactive components reflect the needs of the business and its hopes for how customers might behave...read more By UX Magazine Staff...