Four Mobile Design Tips for Brick-and-Mortar Retailers

February 26, 2014When it comes to analytics, shopping is traditionally divided into two categories: online and offline (brick-and-mortar). However, with the introduction of new technologies such as iBeacons and an increase in consumers’ comfort with and expectations of mobile commerce apps, there exists a unique opportunity to merge the two.It seems that only a few large brick and mortar retailers have given thought to the immense opportunities available for fine-tuning and maximizing the shopping process. If more brands embrace the following four tips when designing a mobile app, we could see a drastic improvement in the way we shop.1) Define the Experience Before the FeaturesI work for a firm that develops mobile apps, and our clients often...read more By Sara Sundqvist...