An Interview with Paul Bryan on UX Strategy, UX STRAT 2014, and the UX STRAT Masterclasses

By Pabini Gabriel-Petit Published: August 18, 2014 “More and more leaders in the UX community have become convinced that it’s important to focus on UX strategy as a way to deliver greater business value to the organizations for which they work, advance the role of User Experience within their organizations, and get a seat at the C-level table.” In recent years, more and more leaders in the UX community have become convinced that it’s important to focus on UX strategy as a way to deliver greater business value to the organizations for which they work, advance the role of User Experience within their organizations, and get a seat at the C-level table. Paul Bryan, who is shown in Figure 1, has been instrumental in promoting the profession of UX strategy—through his UX Strategy column on UXmatters, by establishing the UX Strategy and Planning group on LinkedIn, and by organizing the UX STRAT conference—which covers the full spectrum of experience strategy, including UX strategy, customer experience (CX) strategy, and product and service design strategy—and his UX STRAT...

UX Design Practice Verticals

By Nathaniel Davis Published: August 4, 2014 “The UX Design Practice Verticals [offer] a snapshot of the activities that are necessary to architect and design human-computer interactions….” Have you ever wondered how you’ll ever wrap your head around what seems to be a never-ending list of UX design skills? Don’t worry, you’re not alone. All information architects and UX designers question this once or twice in their career. In this column, I’ll describe a powerful model that I’ve developed as part of my research for the DSIA Research Initiative: the UX Design Practice Verticals. This has been a useful model for me and thousands of other UX professionals because it offers a snapshot of the activities that are necessary to architect and design human-computer interactions (HCI). Since their creation in 2011, the UX Design Practice Verticals have rendered many valuable insights—I’ll summarize a few of them here—and provided an indispensable reference...

What Is the Relationship Between HCI Research and UX Practice?

By Stuart Reeves Published: August 4, 2014 “Human-computer interaction (HCI) is a rapidly expanding academic research domain. Academic institutions conduct most HCI research….” Human-computer interaction (HCI) is a rapidly expanding academic research domain. Academic institutions conduct most HCI research—in the US, UK, Europe, Australasia, and Japan, with growth in Southeast Asia and China. HCI research often occurs in Computer Science departments, but retains its historically strong relationship to Psychology and Human Factors. Plus, there are several large, prominent corporations that both conduct HCI research themselves and engage with the academic research community—for example, Microsoft Research, PARC, and...

UX STRAT 2014: Focusing on UX Strategy

By Paul Bryan Published: July 21, 2014 “Early-bird registration ends on July 31, 2014, so register now to save.” The field of UX strategy has been growing rapidly over the past couple of years, as a specialty within the broader field of user experience. In the past year, postings of jobs that specify UX strategy as a key competency and specialized UX Strategist roles have become increasingly frequent. Events, workshops, and classes whose focus is the topic of UX strategy have been springing up to meet the growing need for education and professional growth in this area. In just a few short years, the UX Strategy and Planning group on LinkedIn has grown to over 12,000 members, providing an active forum for discussions about UX strategy and, more broadly, experience strategy. UX design and management professionals around the world are participating in the dialogue. UXmatters has dedicated a significant amount of space to publishing articles about UX strategy—including my column UX Strategy, which I began in January 2012, as well as UX STRAT 2013–speaker Ronnie Battista’s new Strategy Matters column—altogether, 190 articles on UX strategy topics by many thought leaders within the realm of UX...

Adapting Scrum to a UX Model

By Anindya Sengupta Published: July 7, 2014 “Agile methodology—more specifically Scrum—is an increasingly popular approach to increasing the speed of software development while maintaining flexibility.” Agile methodology—more specifically Scrum—is an increasingly popular approach to increasing the speed of software development while maintaining flexibility. Scrum works well when an entire team is collocated. Real-time communication happens between team members during daily Scrum meetings. But assume part of a team is operating in a different role, from a different location. Sound challenging? In this article, I’ll try to answer some common questions about user experience and Scrum by exploring the challenges a Development team faced when working with a separate UX team on a Scrum project. I’ll also provide recommendations for UX teams that are part of a Scrum team. While the information in this article reflects my experience working with my clients, confidentiality prevents my discussing specific situations, so I’ll instead present a scenario that is based on some challenging situations that I’ve actually encountered in my work. This scenario resembles real situations from a very successful project on which the UX team was not colocated with the rest of the Scrum team. I hope this article will be useful to both UX professionals and software developers working on Scrum...