UX Challenge: how to choose the right approach (Guest blog from Ian Franklin Freelance UX Consultant)

Introduction In May we (WhatUsersDo http://www.whatusersdo.com/) were invited by NUX (Northern User Experience) to run two workshops in Leeds and Manchester exploring how User Experience and Digital Professionals select the right usability testing methodology and tools (given a series of challenging research objectives). (Original post about event) As well as being fun the workshop proved really insightful – seeing first hand how and why professionals select one method over another lead us to conclude: - very few people have real experience of the methodologies available - (as a result of the first point) misconceptions abound around the suitability of many approaches - lab-based testing scored relatively poorly (there’s a league table below) given its maturity.  About NUX NUX events are run regularly and give UX professionals the opportunity to network and share ideas. You can find details of NUX here: http://northern-user-experience.org/ Many thanks to Code ComputerLove (http://www.codecomputerlove.com/) in Manchester and Simple Usability (http://www.simpleusability.com/) in Leeds for hosting the events and the excellent facilities and refreshments that they provided. We were very grateful to be asked to run the workshops. How we did it The events usually have a speaker or two on a relevant topic and our aim was to deliver interactive sessions which gave people the space to share their experiences of usability testing. First we did a short presentation on the What Users Do remote video method and other similar methods that are available. This prompted a whole group discussion on who had used what methods, how often and what their experiences were. Having got people thinking we split the audience into small groups and gave them...