UX as the New SEO: an interview with Marianne Sweeny

October 21, 2014A deep passion for technology, accompanied by a complete ineptitude at programming, brought Marianne Sweeny to search engine optimization while studying Information Science at the University of Washington. She considers herself a Search Information Architect with a focus on human factors as well as system functionality.Sweeny joined Portent Inc as SR Search Strategist in 2012 where she focuses on the user experience factors of SEO for client sites. Previously, as Director of Search Services at Ascentium, she designed a search practice that brought a strategic approach to search optimization. In 2004, she co-founded Microsoft Information Architects, a 300 member, company-wide, cross-discipline community that continues to evangelize the best practices of IA within Microsoft....read more By Jason Gillard...